Many people must be aware of the influence of colors on their thoughts, feelings and behaviors in their daily lives. Undoubtedly, colors affect choosing and buying clothes, home accessories, cars, etc. Color psychology is used around us daily and plays a vital role in how we react to the environment. Interestingly, people's favorite color expresses their psychological and behavioral characteristics. In this article, you will find out interesting facts about colors and personality based on colors.
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What is color psychology?
Color psychology studies and investigates colors and their effects on the human mind, body and behavior. Colors have characteristics that can influence people. Colors are so powerful that they can be effective in relieving some pains. Of course, note that the effect of colors is different depending on the gender, age and culture of people. A color that positively affects an old lady may not affect a young gentleman.
Color psychology is so important that it has found its way into various sciences, including medicine, marketing and branding. Two products with two different packages sell differently. One issue that makes color psychology important is a logo and website design. Many experts believe that the color used in a business's logo or website matches that business's personality.
Persian colors are gorgeous. Do you have any information about them? You can also use them in the decoration of your environment.
General facts about colors
Colors affect our thoughts and feelings. Knowing the following points will help you gain a better understanding of the concept of colors:
1- Colors can be stimulating or soothing
There are two general types of colors: warm and cool colors. These classifications affect the way colors are perceived.
Warm colors are colors that are in the red color spectrum. Using warm colors such as red, orange and yellow can create a unique sense of warmth and passion in home decoration. Warm colors have long wavelengths and are significantly energizing. As a result, using warm colors to emphasize the decoration space is very attractive and can give you a warm feeling. But it is not recommended to use warm colors as the dominant color because it can annoy the decoration.
Cold colors are more in the range of blue color. Blue, purple and green are cool colors. These colors naturally create a calming effect, and their use in interior design is prevalent because they induce a sense of calm. However, excessive use of cold colors in home decoration can evoke sadness.
2- Men and women have different color preferences
Gender can influence the choice of favorite color. There are differences and similarities between men's and women's perceptions of color designs. In 2003, Joe Hallock researched color and shared his theory in the article Color Assignment. In this article, the color interests of women and men are specified. The noteworthy point is that both sexes like blue and green colors:
Blue and green are the most popular colors among men and women.
Brown and orange colors are the least popular among both sexes.
In addition to these similarities, there are also differences between the favorite colors of women and men. For example, the second favorite color among women is purple. Meanwhile, purple is one of the minor prevalent colors among men. Another critical point is that when it comes to shade and intensity of color, men generally prefer bolder colors, while women prefer softer colors.
3- Colors have different meanings in different cultures
Colors are a powerful tool for creating emotions. You have probably heard that each color is associated with a concept; for example, blue symbolizes honesty, green shows growth, and red shows love. The remarkable thing is that reactions to color are learned to some extent; in fact, colors have different meanings in different cultures. For example, in many Western cultures, the color white has a positive meaning, while in many Asian regions, the color white means mourning. As a result, every color in every part of the world is associated with one thing.
Designers should consider the cultural context of their audience and use colors that do not have a negative meaning in the culture of the people of the target area.
Mastering the knowledge of color psychology is very important and can help you grow and develop your business and increase your sales to the highest possible level. On the other hand, through colors, you can create a superior and famous brand for yourself and gain fame and credibility. The important thing is that using colors is an excellent skill you can learn to be more successful in your business growth. If you learn the psychology of colors, you can use this skill in the best possible way.
How do the meanings of colors in color psychology change with culture?
Whenever you are looking to choose a color scheme, keep the cultural background of your audience in mind. Many colors are associated with cultures that have different meanings in other cultures. Colors are even related to religion.
For example, yellow is associated with courage in Japan, but it indicates cowardice in parts of South America. In many Latin American cultures, it is a color that represents mourning and death. In China, yellow represents vulgar concepts. In Germany, envy turns yellow instead of green. The ruling people usually wear imperial and sacred green (abbreviated purple in Europe) in plants.
Research your target audience wherever you search and advertise your products. A color that matches the culture of your audience will fade your brand before it reaches the market.
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